Online Bookmaker Ratings

7.6

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Online Bookmaker Ratings

Ever since 2016, Bookmakers.bet experts have specialized in one thing: bookmaker ratings. Our unique evaluation process, among others, includes diving deep into hidden terms, testing payments and placing lots of bets.

Factors like reliability, sportsbook product, payment speed and security, and player...

Factors like reliability, sportsbook product, payment speed and security, and player retention are what you should strongly consider before making the right choice. The best bookmakers manage to combine high odds with proven reliability and achieve a high score.

Since we believe that trust is everything, we make sure to remain unbiased when we release our BMB Ratings. Each ranking table available both in this guide and on the website overall is composed of bookies evaluated with the toughest standards.

Dimitris Pappas Oct 17, 2017

Which Are The Best-Rated Bookmakers?

7.6

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Why Trust us?

We combine years of experience with thorough research. We are players ourselves and strive to provide the most unbiased bookmaker reviews. We evaluate factors like reliability, odds, mobile features and withdrawal speed. You can also find the best betting bonuses available for each sportsbook. Moreover, we always consider players' feedback and include it in our reviews.

Disclosure

Certain bookmakers appear on Bookmakers.bet as part of commercial agreements. However, our editorial team maintains full independence. All reviews and ratings reflect expert evaluations and real user feedback, not sponsorship influence. We prioritize fairness, transparency, and your betting experience above any partnership considerations. Please always gamble responsibly and within your limits.

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7.6

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What does each bookmaker rating scale mean?

Each bookmaker has its own distinct features that influence its position in the overall rankings. Based on these evaluations, we categorize them into specific rating tiers, each corresponding to a particular status. Below, you’ll find an overview of how these rating scales align with each status, along with a brief explanation of what each tier represents.

Superb — Tier-1 fully reliable bookmakers with outstanding sportsbooks and huge incentives for players

7.6 to 8.9

Very Good — Reliable bookmakers with good sportsbook products that need minor improvements

6 to 7.5

Average — Fairly reliable bookmakers with industry-average product and basic incentives for players

4 to 5.9

Not Recommended — Inconsistent bookmakers with low-value product, unfair terms and/or transaction issues

0.1 to 3.9

Blacklisted — Unreliable bookmakers with fraudulent behavior to their players

Null

Closed — Bookmakers that have ceased their operations

Why are Bookmakers.bet ratings unique?

One thing that makes us stand out from the competition is that our experts are totally unbiased when it comes to bookmaker ratings. We rank all brands based on their actual value, and not on personal or commercial relationships.

Each bookie is tested multiple times before we reach a conclusion. We examine all factors that can improve or spoil your experience, including reliability, odds and payments. In other words, we do everything our expertise dictates us to.

To make sure our ratings are accurate, we have a strict six-month policy. This means we reevaluate our listed bookmakers every six months, at worst, to keep up with any possible changes in terms of performance and their real position in the industry.

Another reason that we take pride in is the way we integrate your opinion into our rankings. Since our project is heavily based on you, our community, we always take your comments into account and shape scores accordingly.

What Factors Do We Consider When Rating Bookmakers?

When we comprise lists with the top 100 bookmakers, we do 360 coverage having set strict standards. These envelop everything players need to know, from whether they can trust a bookie, to the value they can find in bets and offers.

Keep in mind that being a top-tier informational betting destination globally requires that we evaluate both the international and local presence of each bookie. Let’s examine our rating factors one by one, sorted by their significance.

Reliability

Reliability accounts for 20% of our BMB Ratings

The most important factor we rate in online bookmakers is their reliability. Their consistency and stability in the market have to meet high-security standards. The obvious thing to check is their year of establishment and their license.

But we dive deeper and examine how they manage disputes, their terms and conditions, and the protection they offer to players - both in terms of responsible gambling and in terms of their personal data.

Odds Value

Odds Value accounts for 15% of our BMB Ratings

Betting odds are the factor that determines a sportsbook’s profitability. To put that into perspective, highest odds bookmakers care about players, while the high margin ones show no competitiveness at all.

The level of the sports betting trading team can make or break a brand’s product. The adaptability they show when receiving large betting sums on an event is crucial. Note that we do not use comparison websites, but rather check the odds in live time.

Betting Markets

Betting Markets account for 5% of our BMB Ratings

We assess the overall betting offering, both pre-match and live. Some sites will offer a lot of extra football markets but extremely few for the rest of the sports. This is why we explore multiple sports, besides football when rating bookmakers.

The betting limits on each market and event are also another point of interest. A bookmaker’s ranking is significantly affected by how many options the players have, and how much they can win off a single wager.

Live Betting

Live Betting accounts for 5% of our BMB Ratings

Almost 65% of total players and more than 40 million monthly like to bet on matches that are underway....

Live Betting accounts for 5% of our BMB Ratings

Almost 65% of total players and more than 40 million monthly like to bet on matches that are underway. All of them expect competitive payouts, fast but not annoying odds updates and a variety of markets.

Two extra things we take into account are the availability of bets at any time, as well as the settlement time of betslips, so that more bets can be placed on the spot.

Payment Methods

Payment Methods account for 5% of our BMB Ratings

A wide range of payment methods dramatically contributes to the appeal of an online bookmaker. A top...

Payment Methods account for 5% of our BMB Ratings

A wide range of payment methods dramatically contributes to the appeal of an online bookmaker. A top bookie will offer you various deposit and withdrawal options, like cards, e-wallets and, of course, the anonymous method - cryptos.

Extra points will be scored for accepting local payments, like Trustly and Qiwi, as well as many local currencies, besides Euro and US dollar. We also check if there are any fees tied to any of the betting payment methods.

Customer Support

Customer Support accounts for 5% of our BMB Ratings

We conclude our bookmaker ratings by investigating another category that does not fall into any of...

Customer Support accounts for 5% of our BMB Ratings

We conclude our bookmaker ratings by investigating another category that does not fall into any of the ones above - customer support. We send messages through all channels and at different times to see how fast it will respond.

Our aim is to see how well-informed and willing to help support agents are to help players overcome any difficulties or misunderstandings that can ruin their whole experience.

Why are some bookies rated poorly?

Both experienced and new bettors can fall victim to fraud. This is the reality of online betting; many companies want to entice players into joining them, and then treat them unfairly and disappear. There have been countless of these incidents in the past.

You won’t find any scam bookmakers on our lists, but it is still worth knowing why we hand out poor online sportsbook ratings. Let’s see some examples of common fraudulent practices that can lead to a low score.

Untrustworthy licenses

Some betting sites are licensed by an offshore jurisdiction, like in Curacao or Costa Rica, that have had their share of controversy in the past. The online bookmaker ratings of some sites with a Curacao license, like 22bet and 1xbet, have not been a...

There have been other sites though that have shown unfair practices hiding behind more lenient regulations. You should always be cautious when opening an account on a new bookmaker with a not-so-reliable betting license.

Poor bonuses & offers

You should always be aware of any very tempting first deposit bonuses. Some online bookies offer those frequently to lure customers into depositing money and then demand unrealistic wagering requirements. Remember, if it sounds too good to be true, i...

Others will sometimes provide highly profitable bonuses only during August when the most popular football leagues begin. Although every bookie has his own promotion policy, promotions should be available to players for the entire season. Due to the importance for bettors, offers are one of the most important factors in bookmaker rankings.

Limited payment options

Bookmakers should offer a variety of payment methods. Suppose a bookmaker has limited transaction options or shows reluctance when you try to withdraw money (i.e., accepting credit cards for deposits but will only allow withdrawals to bank accounts)....

The time required for your money to be withdrawn is also crucial. Almost all online sites advertise that payments are processed within 48 hours, but that’s rarely true. If it takes weeks or the bookie returns the money to your account balance due to a “technical problem”, it will receive a worse rating.

How To Choose A Site Based On Bookmaker Ratings

With so many sportsbooks emerging every year, it is almost impossible to keep track, which is where we step in. Our bookmaker rating is broken down into multiple categories: the bookmaker’s general information, bonuses, payment options, betting environment, and dispute resolution ability.

Depending on what is essential for you, you can select a bookie by checking the individual and specific scores. Make sure to read all the online sportsbook ratings carefully to strongly understand what it has to offer and how it suits your needs.

The odds and markets, the betting promotions, and the payment methods available are some of the first things you will consider. However, these are just the tip of the iceberg. You should look deeper into what the complete sportsbook offering is. You should also be willing to switch betting sites.

A different one might be closer to what you are looking for. Finally, we have given you advice on distinguishing safe betting sites from scammers, but rest assured, all the bookies on our site are being thoroughly checked by the Bookmakers.bet team every six months.

Frequently Asked Questions

How does the rating of bookmakers work?

Here, in Bookmakers.bet, we examine a vast range of a sportsbook’s offering to make sure we have a complete image. Among others, we check the available odds, sports, markets, payment options, bonuses, promotions, reliability and user experience.

How can I choose the best bookmaker for me?

On our page, you can find trusted bookmaker ratings for hundreds of betting sites. Read the detailed reviews that have been completed by a member of our expert team to determine if the website suits your needs.

Why might we hand out a poor bookmakers rating?

Unfair wagering requirements for the promotions, low odds on most sports, limited betting markets, few payment options, and difficulty navigating via mobile are the top reasons a sportsbook receives a bad rating.

Do player comments influence ratings?

Our community’s ratings are one of the most important factors that shape our top 100 bookmakers lists. Since our rankings are totally unbiased, we want real player opinions to help us get a better grasp of bookies’ performance.

Can I compare two sportsbooks 1 on 1?

Of course. You will first have to visit our bookmakers' comparison page and select the two betting sites you are interested in. We will provide each one’s score in more than ten categories, like payout, customer support, and promotions.

Why would we give a good bookmaker rating?

Betting sites will achieve a high score for numerous reasons. Holding a top gambling license and having great odds are the most important factors. Bonuses and offers are next, followed by the withdrawal speeds and usability.

How do we ensure the reliability of the bookmakers?

Our expertise dictates that we need to evaluate several factors to make sure a bookie is reliable. We examine their licensing and rules, we test their payments, we place bets and make thorough background checks.