Best Betting Sites In Sweden

The best betting sites in Sweden offer a range of options for local players, following the framework set by the Gambling Act of 2018, which introduced a new licensing system in the country. Since then, more than 30 companies have acquired a local license to operate legally in the country.

What is int...

The best betting sites in Sweden offer a range of options for local players, following the framework set by the Gambling Act of 2018, which introduced a new licensing system in the country. Since then, more than 30 companies have acquired a local license to operate legally in the country.

What is interesting, however, is that many of the 1 million+ bettors continue to register at international operators. The main reasons are the looser restrictions, wider range of payment options, and the higher odds on the main sports.

On this page, we will examine the gambling laws and regulations in the country, including taxation rates and the criteria for selecting the correct brands.

Dimitris Pappas May 24, 2017

Which Are The Best Betting Sites In Sweden?

7.9

BetOnline

50% Freebet up to $250 50% up to $250

Visit Visit Site

7.8

SportsBetting.ag

50% Bonus up to $1,000 50% up to $1,000

Visit Visit Site

7.5

Everygame

100% up to $500 100% up to $500

Visit Visit Site

Why Trust us?

We combine years of experience with thorough research. We are players ourselves and strive to provide the most unbiased bookmaker reviews. We evaluate factors like reliability, odds, mobile features and withdrawal speed. You can also find the best betting bonuses available for each sportsbook. Moreover, we always consider players' feedback and include it in our reviews.

What are the differences between local and international bookies in Sweden?

Bookmaker Comparison	Local Licensed	International
Licensing	Swedish Gambling Authority (Spelinspektionen)	Malta, Curacao, Kahnawake and other international regulators
Payments	Bank ID, Trustly, Debit Cards, E-wallets, Zimpler, Bank Wires	Debit Cards, Credit Cards, E-wallets, Cryptos, 30+ Other Options
User Experience	Fully localised for Swedish players	Few sites support the Swedish language
KYC Verification	Mandatory	Depending on the website
Taxation	No Taxation	Up to 30% on winnings
Player protection	Yes via Spelinspektionen and Spelpaus (the national self-exclusion system)	In many cases, depending on the authority which issues the license.
Bonuses	Strict regulations for only one bonus offer for new customers, with some modest welcome bonuses for the sign-up process.	Competitive betting bonuses, usually multiple and generous welcome offers, with diverse bonus terms, depending on the online bookmaker.
Spelpaus Integration	Yes, obligatory.	No
BankID requirement	Yes	No

Tested And Approved Betting Sites In Sweden

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Disclosure

Certain bookmakers appear on Bookmakers.bet as part of commercial agreements. However, our editorial team maintains full independence. All reviews and ratings reflect expert evaluations and real user feedback, not sponsorship influence. We prioritize fairness, transparency, and your betting experience above any partnership considerations. Please always gamble responsibly and within your limits.

Bonuses

The best Swedish bookmakers provide an array of bonuses and promotions. When comparing bonuses, we also consider wagering requirements and how realist...

The best Swedish bookmakers provide an array of bonuses and promotions. When comparing bonuses, we also consider wagering requirements and how realistic they are for everyday players. We evaluate them for you, although sportsbooks that operate under the local Swedish license have strict bonus regulations, while offshore bookies are usually more generous and offer a broader selection of welcome bonuses, with sometimes stricter bonus terms and wagering requirements.

Customer support

Reliable support from the customer teams is a crucial factor when you need to solve issues quickly and efficiently. We always test whether betting sit...

Reliable support from the customer teams is a crucial factor when you need to solve issues quickly and efficiently. We always test whether betting sites provide multiple support channels such as live chat, email, and phone. We also check whether they provide 24/7 availability in Swedish or other languages, their responsiveness and their professionalism.

Betinia

Betinia is a popular betting site that accepts Swedish players, running the Alternar software under an MGA license. It is owned by the same company as Campobet. The website can be set to your local language and currency, and you can claim a bonus of up to 2,500 SEK with Swish and Zimpler.

The competitive odds can reach 97% on featured leagues like the NBA, while European football and hockey often feature player props and fast markets. Some events have live streaming, and you can use Full or Partial Cash Out till the end of the matches in live betting. The operator has made native applications available for download from the App Store or Google Play.

Bethard

Bethard launched in 2012 and has grown to become one of the most recognized MGA betting sites, operating under a Swedish license as well. Primary bets and featured leagues have great odds exceeding 95%, and there are over 30 sports, packed with special bets such as bookings and corners in football. Most matches have Bet Builder, and you can use Cash Out on ongoing stakes.

Transactions are possible with Trustly, Swish, Zimpler, card payments, and accelerated processors like Apple Pay. The Welcome bonus is 100% up to 1,000 SEK, and the website can be set in the local language and currency. To log in, you will need your national ID number. You can download a user-friendly mobile betting application that is compatible with iOS and Android devices.

18+ | Full T&Cs Apply

Unibet

After many years of experience and a reputation for excellence, Unibet operates in a specified number of countries, as it strives to become fully licensed where it offers its services. In Sweden, it operates within a legal framework, and players can place bets over the counter. Newcomers are eligible for the 1,000 SEK Free Bet bonus on the first deposit.

You can claim promotions by topping up with Swish, among other popular methods. The betting site has very high odds, reaching 97% on select football, basketball, and tennis matches, while horse racing has BOG offers. Most matches have live video coverage, and you can find boosted odds and pre-set accumulators in the event layout. The brand also developed an app for mobile betting, for iOS and Android users, where bettors can find live casino games too.

18+ | Full T&Cs Apply

Betsson

Betsson is a well-established sportsbook licensed in Sweden, providing a fully regulated platform for local players. The operator covers a wide range of sports with competitive odds and provides live betting on most events. Swedish players can deposit funds using BankID, Swish, Trustly, and major cards, all supporting SEK.

The platform also offers a mobile app compatible with iOS and Android, with a localized interface and support in Swedish, making navigation and transactions straightforward. Promotions are regulated in accordance with Swedish law, offering a welcome bonus for new customers that applies to both sports and the casino. Customer support is available via live chat and email, and can efficiently assist with both simple and more complex questions.

18+ | Full T&Cs Apply

BC.Game

An international sportsbook, usually in the top spots of our bookmakers review, offering a wide range of sports markets, including esports and niche sports. The platform is known for competitive odds and diverse betting options, as well as featuring live streaming for some events. Swedish users can deposit funds through multiple international methods, including cryptocurrencies.

While the site is not licensed in Sweden, it maintains secure transactions and KYC verification. The platform is accessible via desktop and mobile browsers, since there's no dedicated app available. Bonuses include multiple welcome offers, free bets and crypto-based promotions. Customer support is available 24/7 via live chat and ticket systems.

What is the history of betting in Sweden?

Until 2019, the only legal betting site was Svenska Spel. This means that the country maintained a state-owned monopoly, which prompted players to register with sports betting sites without Swedish license.

This changed through the Gambling Act of 2018, which came into force at the beginning of 2019....

Until 2019, the only legal betting site was Svenska Spel. This means that the country maintained a state-owned monopoly, which prompted players to register with sports betting sites without Swedish license.

This changed through the Gambling Act of 2018, which came into force at the beginning of 2019. It opened the market by allowing international operators to apply for a local license. A notable change occurred in July 2023, when software providers were also required to obtain a license to provide B2B services.

Today, the Swedish betting market has around 33 licensed operators serving both online and retail players. Approximately 30% of Swedes gamble weekly, showing strong market participation across popular sports, casino games, and lotteries.

In 2024, the Swedish online gambling sector generated an estimated 17.84 billion SEK, representing over 64% of the total gambling revenue, highlighting the dominance of online platforms in the market.

What are the obligatory responsible gaming measures?

Licensed operators must implement mandatory deposit limits and cooling-off periods or betting time limits as part of responsible gambling measures, ensuring player protection and safer betting practices, including the mandatory BankID verification for transactions.

All sportsbooks must comply w...

Licensed operators must implement mandatory deposit limits and cooling-off periods or betting time limits as part of responsible gambling measures, ensuring player protection and safer betting practices, including the mandatory BankID verification for transactions.

All sportsbooks must comply with Spelinspektionen rules and integrate with Spelpaus.se, the national self-exclusion system designed to promote "spela ansvarsfullt", which means "play responsibly". This tool allows players to block themselves from all licensed betting sites in Sweden with a single registration, covering both online and retail gambling services.

As of the first quarter of 2025, there were approximately 125,000 self-exclusion registrations through Spelpaus.se, reflecting the effectiveness and reach of the national self-exclusion system.

Is Online Betting in Sweden Legal?

Yes. The 2018 Gambling Act completely legalised sports betting in Sweden and established Spelinspektionen as the local gambling authority. Spelinspektionen has established strict rules regarding player protection and enforces low deposit and spending limits. A notable change occurred in July 2023, when software providers were also required to obtain a license to provide B2B services.

In addition to local bookies, many international bookies accept Swedish bettors. These operators are regulated by other authorities, such as Malta or Curacao and often provide diverse markets and generous bonuses.

Can I claim betting bonuses and promotions from Swedish bookmakers?

Swedish-licensed sports betting sites provide welcome bonuses for new customers and ongoing promotions within a regulated framework. Due to strict national rules, local operators often offer modest welcome bonuses, free bets, bet credits, or deposit match bonuses.

For example, Unibet provides a serie...

Swedish-licensed sports betting sites provide welcome bonuses for new customers and ongoing promotions within a regulated framework. Due to strict national rules, local operators often offer modest welcome bonuses, free bets, bet credits, or deposit match bonuses.

For example, Unibet provides a series of free bets after the first deposit, up to 1,000 SEK, placed at minimum odds according to the betting bonus terms. Bethard offers a 100% welcome bonus up to 1,000 SEK. Sports-specific promotions are common, such as great odds boosts on football betting, horse racing offers, or basketball accumulators.

International operators can complement this with multiple betting bonus types and fewer restrictions, allowing players to access larger or more diverse promotions. Sites like BC.Game and 22Bet often provide welcome packages, ongoing free bets and cashback, or sports-specific promos across leagues such as the NBA and the English Premier League.

Mobile app features and optimization

A key aspect for Swedish players is native language support. Several operators offer fully localized interfaces, menus, and customer support directly within the app. Licensed apps integrate BankID for secure and fast mobile verification for deposits and withdrawals.

Additionally, the apps allow betti...

A key aspect for Swedish players is native language support. Several operators offer fully localized interfaces, menus, and customer support directly within the app. Licensed apps integrate BankID for secure and fast mobile verification for deposits and withdrawals.

Additionally, the apps allow betting and account management in SEK, simplifying transactions and providing a seamless experience for Swedish users. Mobile optimization generally covers live betting, notifications, and easy access to promotions, ensuring that players can enjoy a complete betting experience on the go.

The mobile betting apps for both iOS and Android ensure smooth performance and high usability of their modern features. It's no coincidence that most of the leading sports betting sites have apps that are highly valued in the Google Play and Apple Store. A representative table can be seen below:

Most popular betting apps in Sweden

Mobile App	Google Play	App Store
Unibet	4.3* - 500K+ download	4.1* - 6,2K ratings
Betinia	4.3* - 50K+ downloads	4.7* - 967 ratings
Bethard	N/A - 500+ downloads	3.9* - 11 ratings
Betsson	2.0* - 65 downloads	4.3* - 517 ratings

Allsvenskan and Superettan football betting

Football is the most popular sport for betting in Sweden. In 2023, football accounted for nearly 45% of total sports betting revenue. The local Allsvenskan league is very important for local bettors a...

Football is the most popular sport for betting in Sweden. In 2023, football accounted for nearly 45% of total sports betting revenue. The local Allsvenskan league is very important for local bettors and since the season also runs during the summer, there is football action all year round.

Equally popular is the second-tier domestic football league in Sweden, the Superettan, due to its increased activity during the summer months. In the winter, bettors prefer placing wagers on the major European competitions such as the Champions League, the English Premier League, and the German Bundesliga.

SHL and Allsvenskan ice hockey betting

All Nordic countries value ice hockey, which is reflected in the online gambling world. The Swedish Hockey League (SHL) is the most popular, but players also pay close attention to the country's secon...

All Nordic countries value ice hockey, which is reflected in the online gambling world. The Swedish Hockey League (SHL) is the most popular, but players also pay close attention to the country's second league, Allsvenskan, as well as important international tournaments, such as the IIHF World Championships and the NHL.

Live bets are also extremely popular, as most users appreciate the rapid pace of play. Note that Swedish betting sites offer a wide range of markets, including match results, player props, and handicaps.

Handball betting

Sweden is one of the European countries with the strongest following, which was enhanced by the men's national team's silver medal at the European Championship. Although it is not as dominant as footb...

Sweden is one of the European countries with the strongest following, which was enhanced by the men's national team's silver medal at the European Championship. Although it is not as dominant as football or ice hockey, it still accounts for 7-10% of annual bets.

The EHF European League, where many local teams compete, is the most popular and comes with the highest odds among the best Swedish betting sites.

Horse racing betting markets

The former state monopoly in the country, ATG, primarily manages land-based horse racing. Harness racing (trotting) is the most popular form of horse racing betting in Sweden, with over 2 billion SEK...

The former state monopoly in the country, ATG, primarily manages land-based horse racing. Harness racing (trotting) is the most popular form of horse racing betting in Sweden, with over 2 billion SEK (~€175 million) worth of bets annually.

Many players also participate in pari-mutuel betting during major events, such as the Elitloppet. Note that most international bookies do not include horse racing in their sportsbooks, so it is best to play on local platforms that cover all domestic events.

Bandy betting in Sweden

Bandy is a traditional winter sport in Sweden with a passionate following, especially in northern regions. Swedish sports betting sites often feature bandy markets alongside football and ice hockey, i...

Bandy is a traditional winter sport in Sweden with a passionate following, especially in northern regions. Swedish sports betting sites often feature bandy markets alongside football and ice hockey, including markets for match winner and total goals. During the Swedish Bandy Championship season, in-play betting and competitive odds attract the bettors.

Betting on floorball

Floorball is one of Sweden's most popular indoor sports, with a strong amateur and professional league structure. Betting markets typically include match outcomes and total goals, as well as some spec...

Floorball is one of Sweden's most popular indoor sports, with a strong amateur and professional league structure. Betting markets typically include match outcomes and total goals, as well as some specific props. Its fast pace and frequent scoring make it appealing for live betting, and several sports betting sites have tailored their offerings to cater to the sport's fan base.

Local and international transaction methods

Method

Description

Card Payments

VISA/Mastercard credit and debit cards are widely accepted on both local and international sports betting sites, offering a familiar and secure way to fund your account. In April 2026, though, no punter funds will come from credit facilities.

Bank Wires

All licensed Swedish betting sites have to accept SEK, provide the BankID payment method, and this must also be clearly indicated on the betting site's registration form. Some of the most notable bank transfers include Swedbank, Sparbanken, Handelsbanken, SEB, Nordea, Danske Bank, FOREX, ICA Banken, Länsförsäkringar, Skandiabanken, Sparb, and Syd.

Trustly

Trustly is very popular in the region and now offers innovative products like Pay N Play, which lets you make any transaction on Swedish sports betting sites even faster and simpler. If you own an account at any of the aforementioned banks, you can use Trustly to make electronic payments directly from your bank account and into the betting site of your choice.

Zimpler

This is an instant banking method that allows you to pay with your debit or credit card at your selected bookie. Zimpler betting sites are also picking up in popularity, mainly due to the fast transactions.

Swish

A highly popular mobile payment system in Sweden, which allows instant transactions directly from your bank account to the betting site, making it convenient for mobile users.

E-wallets

Those who prefer placing wagers on international bookies choose e-wallets like Skrill, Neteller, or Ecopayz for their gambling transactions. They offer higher levels of anonymity compared to the ones above.

BankID

BankID is Sweden’s most widely used digital identification system, helping the eligible citizens to securely verify their identity online for banking, government services, and other digital platforms. Licensed Swedish operators integrate BankID for secure deposits and withdrawals in sports and casino, as well as for account verification.

How to set up BankID - Step by step

The registration process for obtaining a BankID is straightforward if you follow the steps below.

Obtain a Swedish Personal Identity number (Personnummer): This is essential for accessing various service...

The registration process for obtaining a BankID is straightforward if you follow the steps below.

Obtain a Swedish Personal Identity number (Personnummer): This is essential for accessing various services in Sweden, including personal and financial information, banking and digital identification. You can apply for a Personnummer through the Swedish Tax Agency (Skatteverket).
Open a bank account: BankID is issued by Swedish banks, and you need to be a customer of a bank that offers BankID services. Some of the banks that issue BankID include Swedbank, Nordea, SEB, Handelsbanken, and ICA Banken.
Apply for BankID: This typically involves logging into your online banking account and requesting BankID through the bank's digital services. The exact steps may vary depending on the bank; therefore, follow carefully the instructions.
Install the BankID App: Next, install the BankID app on your device. The app is available for download on both iOS and Android platforms. Follow the instructions provided by your bank to complete the installation.
Activate BankID: Authenticate using your bank credentials. Verify your identity through methods such as BankID on another device or using a QR code. Your bank will provide specific instructions for completing the registration process.

Are there any fees associated with betting payment methods?

The Swedish Krone (SEK) is the most used currency in the country, but many Swedish bookies offer deposit and withdrawal options in other currencies, such as the Euro, GBP, USD, or even cryptocurrencie...

The Swedish Krone (SEK) is the most used currency in the country, but many Swedish bookies offer deposit and withdrawal options in other currencies, such as the Euro, GBP, USD, or even cryptocurrencies. This means that conversion fees may apply, so it's essential to examine carefully the T&C's and look for operators with no hidden fees.

Do international Swedish betting sites allow cryptocurrencies?

Sports betting sites that have obtained a local license are not allowed to accept deposits and withdrawals through cryptocurrencies. These types of payments are blocked by local authorities to ensure...

Sports betting sites that have obtained a local license are not allowed to accept deposits and withdrawals through cryptocurrencies. These types of payments are blocked by local authorities to ensure transparency. If you want to use coins to top up our account or cash out your winnings, you must opt for offshore Swedish betting sites and crypto bookmakers.

What are the deposit limits for betting in Sweden?

Players who bet on the local bookies are required to set maximum deposit limits for daily, weekly and monthly thresholds. The maximum monthly deposit limit is 10,000 SEK, and if the player sets it higher, the operator must contact the bettor to ensure that the increase respects the duty of care and...

Players who bet on the local bookies are required to set maximum deposit limits for daily, weekly and monthly thresholds. The maximum monthly deposit limit is 10,000 SEK, and if the player sets it higher, the operator must contact the bettor to ensure that the increase respects the duty of care and responsible gambling regulations.

Players also receive regular notifications about account activity, wins/losses and login times, as well as reminders about session activity times. Upon login, they are informed of their accumulated losses over the past 12 months, current limits, and available responsible gambling measures.

OUR VERDICT

What Does The Future Hold For Sports Betting In Sweden?

Last updated: Jun 16, 2026

The market has been regulated for quite some time now, and competition among licensed sports betting sites is fierce already. The legislative framework is strict, and we believe it will become even stricter, as betting sites in Sweden test the extent to which they can experiment with marketing and get away with it to maximise their profits.

The penalties already issued are a clear sign that the local authorities mean business. Many scam bookmakers that were previously operating in the area have largely withdrawn, leaving mainly reputable international brands to accept local bettors.

As it was recently known, Spelinspektionen will further strengthen its oversight to encourage operators to adopt even more responsible gambling practices in the near future. Starting from April 2026, the government will ban credit card deposits, and the operators need to inform the players up front of this change, as well as upgrade the cashier systems in their platforms.

Frequently Asked Questions

What deposit method can I use at Swedish Betting Sites?

The most popular methods for making gambling transactions in the country include bank wires, debit cards, credit cards, Zimpler, Trustly, and e-wallets.

What currency is accepted by the best betting sites in Sweden?

The SEK is the local currency that all licensed sports betting sites accept. Note that if you play on offshore sportsbooks, there is a high chance that SEK will not be supported. This means you can face conversion fees during your payments.

How old do I have to be to bet in Sweden?

The legal age for online gambling in the country is 18. This is the case for both land-based and online betting. Players must offer proof that they are over 18 years of age when they verify their identities.

What are the consequences of betting with an unlicensed betting site?

There are no severe penalties for players who opt for unlicensed websites. If you can bypass the restrictions, many international Swedish betting sites accept locals and offer a wide range of sports, markets, and payment methods.

Is sports betting in Sweden legal?

Yes. Unlike Norway and Finland, the market is open to operators who want to apply for and obtain a local license in the country. This has been true since the beginning of 2019, through the Gambling Act of 2018.

Which sports betting sites in Sweden have the top betting bonuses?

If you want to benefit from a sign-up offer while betting on one of the biggest brands, check out the Betsson promo code review before signing up. Other notable alternatives include 20bet, N1bet, and Nationalbet.

Best Betting Sites In Sweden

Which Are The Best Betting Sites In Sweden?

What are the differences between local and international bookies in Sweden?

Tested And Approved Betting Sites In Sweden

How Do We Find The Best Bookmakers In Sweden?

Reliability

Sports and markets

Live Betting

Betting Features

Payments

Localisation

Bonuses

Customer support

Which Are The Top 5 Betting Sites Sweden Has?

Betinia

Bethard

100% Bonus up to €50

Unibet

£30 Free Bets

Betsson

100% Bonus up to €100

BC.Game

$4,000 Welcome Package + 20 Free Bets

What You Need To Know About Sports Betting In Sweden?

What is the history of betting in Sweden?

What are the obligatory responsible gaming measures?

Is Online Betting in Sweden Legal?

What are the tax implications for betting in Sweden?

What are the upsides of international Swedish betting sites?

Can I claim betting bonuses and promotions from Swedish bookmakers?

Can You Use Betting Apps In Sweden?

Mobile app features and optimization

Most popular betting apps in Sweden

What Are The Most Popular Sports On Betting Sites In Sweden?

Allsvenskan and Superettan football betting

SHL and Allsvenskan ice hockey betting

Handball betting

Horse racing betting markets

Bandy betting in Sweden

Betting on floorball

How To Bet Online in Sweden - Step By Step

Pick a bookmaker

Open a new betting account

Make a first deposit

Place your bets

Which Payments Do Swedish Bettors Prefer?

Local and international transaction methods

How to set up BankID - Step by step

Are there any fees associated with betting payment methods?

Do international Swedish betting sites allow cryptocurrencies?

What are the deposit limits for betting in Sweden?

What Does The Future Hold For Sports Betting In Sweden?

Gambling regulations in nearby countries

Finland

Norway

Denmark

Iceland