Best Newly Licensed UK Bookmakers

The newly licensed UK bookmakers have been receiving numerous visits from local bettors, as the brands that launched in 2025 have sought to strike a new balance between player needs and established laws.

Traditional UK betting sites have carved out a sizeable share of the market. However, emerging...

The newly licensed UK bookmakers have been receiving numerous visits from local bettors, as the brands that launched in 2025 have sought to strike a new balance between player needs and established laws.

Traditional UK betting sites have carved out a sizeable share of the market. However, emerging brands have more flexibility and are better positioned to meet new demands in football and horse racing, among other sports. They offer modern interfaces and more detailed betting markets.

In this guide, we will take a look at the latest entries among the sports betting sites in the UK, and we will present a quick review of each operator. We will examine whether they offer competitive odds on popular sports and evaluate their free bet bonuses and promotions, such as Best Odds Guaranteed.

Cristina Tudose Jun 6, 2025

Which Are The Best Newly Licensed UK Bookmakers?

Why Trust us?

We combine years of experience with thorough research. We are players ourselves and strive to provide the most unbiased bookmaker reviews. We evaluate factors like reliability, odds, mobile features and withdrawal speed. You can also find the best betting bonuses available for each sportsbook. Moreover, we always consider players' feedback and include it in our reviews.

Tested And Approved Newly Licensed UK Bookmakers

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Disclosure

Certain bookmakers appear on Bookmakers.bet as part of commercial agreements. However, our editorial team maintains full independence. All reviews and ratings reflect expert evaluations and real user feedback, not sponsorship influence. We prioritize fairness, transparency, and your betting experience above any partnership considerations. Please always gamble responsibly and within your limits.

Trustworthiness

First, we verify that the UK Gambling Commission licenses the online sports betting site, as operating under a fake license is a deal-breaker. We use the official tools and verify the registries, and...

First, we verify that the UK Gambling Commission licenses the online sports betting site, as operating under a fake license is a deal-breaker. We use the official tools and verify the registries, and when available, we also examine the company's history and player reviews. However, this is challenging when websites have just launched.

If the site uses an award-winning platform or is backed by industry representatives, it receives a higher reliability and better bookmaker rating.

Website/mobile betting app

UK betting websites often place a strong focus on optimizing their pages for mobile users, or better yet, provide a downloadable betting app. This feature is the primary aspect that sets a new betting...

UK betting websites often place a strong focus on optimizing their pages for mobile users, or better yet, provide a downloadable betting app. This feature is the primary aspect that sets a new betting site apart from its older counterparts, as the latter often hold on to outdated designs, slower sites, and apps that do not function well.

British bettors also seek mobile app bonuses, such as the common £5-10 free bet, valid for users who download the APK. This type of sports free bets can go a long way in giving you a head start, since other promos have significant restrictions (e.g., max. free bet winnings, no first-deposit offers with qualifying bet settlement)

Payment methods

The best new betting sites in the UK offer debit card payments, PayPal, Skrill, Neteller, and Apple Pay to facilitate transactions for their customers. Other e-wallets and providers are either less popular or restricted by authorities, as is the case with cryptocurrencies. Additionally, note that th...

The best new betting sites in the UK offer debit card payments, PayPal, Skrill, Neteller, and Apple Pay to facilitate transactions for their customers. Other e-wallets and providers are either less popular or restricted by authorities, as is the case with cryptocurrencies. Additionally, note that the transfer will be rejected if you plan to top up using a credit card.

The available payment methods are eligible for bonuses and free bets, and they usually have instant deposits. Withdrawal times can vary, as the bookmaker has to verify your request before third-party processors credit the funds to your account. Typically, these payment options do not incur fees.

Promotions and bonuses

It is possible to find a first deposit welcome bonus on betting sites in the UK. Still, they are not as common as they once were, as companies must comply with numerous strict laws regarding advertisi...

It is possible to find a first deposit welcome bonus on betting sites in the UK. Still, they are not as common as they once were, as companies must comply with numerous strict laws regarding advertising and bonus requirements. This also applies to promotions like Reload and Prize Pools.

Instead, the new UK betting sites will have more event-specific free bets for the EPL or European football bets, while local horse racing events have the best odds guaranteed, ACCA boosts, and Bet Builder offers.

This type of promotion can apply to other categories, as long as they are one-time, tailored offers. Usually, free bets expire when the last match in a competition is played. Our list of UK bookmakers is guaranteed to help you find updated free bets and bonuses on the most trusted betting sites that comply with UKGC regulations.

Market coverage and odds

The English Premier League and tournaments such as Wimbledon or the Cheltenham horse racing event receive worldwide coverage. For this, we browse for betting sites that offer sportsbook markets tailor...

The English Premier League and tournaments such as Wimbledon or the Cheltenham horse racing event receive worldwide coverage. For this, we browse for betting sites that offer sportsbook markets tailored to the UK betting scene. The best betting sites can include enhanced odds on secondary divisions and local British races that receive limited international interest.

We cannot overlook the other sports betting markets in rugby, cricket, and motor sports, which receive a lot of betting volume from British players. We check whether a bookie delivers alternative lines, handicaps, and totals, as well as outrights and live betting options.

Customer support

The UK Gambling Commission also monitors customer support and offers a mechanism to submit a complaint. However, with new betting sites, you can expect that the live agents team is usually undergoing...

The UK Gambling Commission also monitors customer support and offers a mechanism to submit a complaint. However, with new betting sites, you can expect that the live agents team is usually undergoing expansion, and there might be hiccups in the service. We test the website's support with different requests throughout the day and report back if the response times exceed a few minutes.

We emphasize the importance of 24/7 live support, although it is not always available for bookmakers that operate in a single region and do not offer multilingual support. If we receive on-point and timely assistance to various queries that may arise, the operator gets the full score under Customer Support.

Security

Your personal data and payment information must be secure when transacting on a website. We always review the encryption type and try a few payment methods to check if we are being redirected through...

Your personal data and payment information must be secure when transacting on a website. We always review the encryption type and try a few payment methods to check if we are being redirected through the correct portals. Although this is a lesser concern on UK licensed betting sites, you must still exercise due diligence.

In this regard, we also verify whether there are red flags in privacy policies, the safe storage of funds, and responsible gambling tools, such as self-exclusion. Suppose the terms and conditions do not include any unreasonable wagering requirements or unfair rules. In that case, we time the authorization of withdrawals and check for additional verification requests that might burden bettors.

Special betting features

Sports betting sites in the UK stand out with some special tools that were initially developed for the local online betting scene. New betting sites with proprietary platforms may struggle to deliver...

Sports betting sites in the UK stand out with some special tools that were initially developed for the local online betting scene. New betting sites with proprietary platforms may struggle to deliver responsive tools, like Live Streaming, 1-click bets, or other advanced features, especially for in-play betting.

We take note when they do, and in some cases, we mention if they offer special perks, such as phone betting and advanced credit or reduced limits for VIPs.

What Must A Newly Licensed UK Bookmaker Have?

There have been so many betting sites that went online in 2025, but only a few have pursued a British license. Among the 10 new UK bookmakers, the well-known Betmaster obtained it at the beginning of the year and recorded a significant boost in its traffic, especially since it gives the highest depos...

There have been so many betting sites that went online in 2025, but only a few have pursued a British license. Among the 10 new UK bookmakers, the well-known Betmaster obtained it at the beginning of the year and recorded a significant boost in its traffic, especially since it gives the highest deposit bonus for new customers.

In general, football bets, horse racing, and tennis are expected to have significant coverage, including boosted prices, player statistics, and free bet offers. Competitions like basketball and ice hockey would receive less coverage in comparison to international and American bookmakers, and you can expect limited markets on these events.

Popular types of bets: Local bettors rely heavily on single bets and preset Bet Builder that have daily boosted prices. They also tend to participate in free bets in greyhound and horse racing. Sharp bettors like to profit from live betting offerings, as they have more control when punting on totals and handicaps for cards or corners. Moneylines are more common in local and secondary events. UK customers also enjoy placing large parlays.
Most popular sports: It makes sense that football is king, as the English matches are followed around the globe, and some Scottish and Irish teams play in European competitions like the Champions League. Horse racing betting takes second place, likely due to the fewer competitions that occur compared to soccer. However, combined with greyhound races, they provide a vast range of bets at UK bookmakers. Beyond Wimbledon, numerous tennis events are held in Great Britain, often featuring top-tier local players. As for cricket, UK punters seek competitions such as the County Championship, the One-Day Cup, and the T20 Blast to bet on, with a range of additional markets available.
Most accepted payment methods: The list of deposit methods is well defined for new betting sites licensed by the UK Gambling Commission. Cashiers can offer a few or all options among debit card payments, Skrill, PayPal, Neteller, and a few select other e-wallets. Note that bank transfers, credit cards, and cryptocurrencies are not accepted due to regulatory restrictions.

How to deposit for the first time in a newly UK licensed bookie? - Step-by-step

To select one of the available payment options, you must register and submit your personal details. Here are the required steps to open an online betting account, claim the free bet tokens, and wager them on your favorite sports:

Head to the website of the new UK betting site of your choice. When...

To select one of the available payment options, you must register and submit your personal details. Here are the required steps to open an online betting account, claim the free bet tokens, and wager them on your favorite sports:

Head to the website of the new UK betting site of your choice. When available, click our link to ensure you land on the correct domain and take advantage of exclusive offers.
Complete the registration form by entering your desired credentials and accurate personal information.
Have your documents ready for upload (ID, utility bills, or other valid proof). Most online betting sites in the United Kingdom will ask you to submit the documents right away.
Reach for the cashier by clicking the wallet icon or the Deposit button. At this stage, you must confirm that you know how to claim your welcome bonus or free bets. It may require a bonus code.
Select the payment method and verify the defined limits. Enter the deposit amount and confirm the transaction.
Start betting when the funds are displayed in your betting account's balance. If you have a bonus activated, make sure you read the full terms to place qualifying bets.

How to find newly licensed UK operators?

After verifying the license validity and reviewing the operator's social media and community feedback, we shift our focus to their sports offerings and website services.

The best UK betting sites can...

After verifying the license validity and reviewing the operator's social media and community feedback, we shift our focus to their sports offerings and website services.

The best UK betting sites can be identified by their enhanced offers and the availability of a betting app. More importantly, we look for extensive sportsbook markets and betting features, such as live streaming. We compare these sports betting options, emphasizing payment options as well.

Bookmaker	UKGC License	Mobile App	Overall Odds	Bet Builder	No. of EPL Markets
36Vegas	66806	No	93.5%	Yes	160
AKbets	66030	Yes	92.5%	Yes	50
Stakemate	66151	Yes	under 91%	Yes	up to 50
Betmaster	65699	Yes	93%	No	112
Bresbet	65252	Yes	93.2%	Yes	50
Dabble	65677	Yes	under 91%	Yes	up to 50
BetVickers	66877	Yes	93.7%	No	50
FitzWilliams	48760	No	93.3%	No	12
Planetsportbet	65109	Yes	91%	Yes	50
Londonbet	66162	Yes	91%	Yes	50

AKbets - A wide range of betting categories

AK stands out with a diversified sportsbook that covers up to 30 different categories with decent markets and payouts. UK customers can register and create Bet Builder bets on football or watch live streams for greyhound and horse racing, which are given at competitive odds.

You can grab daily free bets on races, football, virtual sports, and multi-disciplinary wagers. There's also a similar bonus for casino games, where you can claim daily free spins winnings.

The operator offers a downloadable betting app for iOS and Android devices, providing the same sports betting access as the desktop version. Card payments can activate the promotions, and you can use your Revolut or Monzo accounts on the site. Customer support is only available by email.

Betmaster - Various betting markets and options available

Betmaster is an established international sports betting site that began offering its services to British players in 2025, holding a license from the UK Gambling Commission. The bookmaker offers outstanding promotions, including a welcome bonus for first-time deposits. However, most offers are for the casino section.

There is a wide selection of over 110 football bets, including goal markets, handicaps, and alternative combos. The greyhound and horse racing betting section features lines at starting prices and best odds guaranteed. These competitions also have live streaming.

The cashier accepts a variety of payment methods, including debit cards and VPay. You can download the Android and iOS apps from the website, Google Play, or the App Store. The operator has 24/7 Live Chat support.

Homepage and sportsbook image of Bresbet

Bresbet - Free bet welcome bonus and loyalty rewards

Bresbet is another promising brand with considerable potential, as it offers average odds above 93% and covers a diverse range of markets across 20 of the most popular categories in the UK market.

There are over 50 options on football in pre-match and live betting, and most top-tier matches have Bet Builder. The bookie has player specials in soccer games and BOG in greyhound and horse racing.

You can claim a welcome free bet for sports betting and enjoy loyalty rewards on most stakes. There is a betting app available for download from the App Store or Google Play, and the accepted deposit methods include Visa and Mastercard debit cards. You can contact support on X or through email.

Dabble - App-only bookmaker with special features

Dabble is an app-only sports betting platform that offers special perks, including Bet Builder for regular sports and racing, price boosts, and numerous free bets. Additionally, players can copy bets, and those who have many copiers receive cash prizes.

The sportsbook payouts are priced lower than traditional bookmakers, and you can find up to 50 betting markets on top football leagues, like the EPL and the UEFA Champions League. Horse racing also receives good coverage, offering competitive odds on antepost and daily UK and Irish races.

The application can be downloaded directly from a QR code on the website. Live Chat is available between 9:00 a.m. and 8:30 p.m. BST.

Stakemate - UK betting app with strong reputation

Similar to Dabble, Stakemate is a sportsbook app that has received a solid rating by users who have downloaded it so far. It focuses on the social aspect, like chatting and forming squads with friends. It also has a copy bet feature.

The mobile app has a nice interface that is easy to navigate. Although it covers all the popular sports, such as football, horse racing, tennis, rugby, and cricket, it offers lower-than-average payouts, and in-play betting can result in slow bet settlement.

You can create same-game multis with Bet Builder and benefit from the abundant free bet tokens credited for newly registered UK customers. Support is available online via the built-in messenger and email, and the team also provides social media channels for you to follow.

What Are The Pros And Cons Of New And Established UK Bookies?

We outlined some advantages and drawbacks you should expect to face when opting for new UK betting sites or brands that recently obtained a license from the UK Gambling Commission. It is understood that inexperienced bookies cannot offer the same betting markets, live coverage rights, and maximum fr...

We outlined some advantages and drawbacks you should expect to face when opting for new UK betting sites or brands that recently obtained a license from the UK Gambling Commission. It is understood that inexperienced bookies cannot offer the same betting markets, live coverage rights, and maximum free bet value at minimum odds.

Yet, these online betting sites consistently develop better apps and have a more user-friendly interface. They are compliant with local regulations, which means that traditional payment methods, such as debit cards, are always accepted. Let's list the pros and cons separately and in more detail:

What Offers And Bonuses Do New UK Betting Sites Provide?

Since the offers are more or less streamlined across most UK betting sites, you will find similar bonuses and promotions with established and up-and-coming brands. While the regulator restricts promotions with large amounts, it also puts rollover restrictions on bookmakers to keep their requirements...

Since the offers are more or less streamlined across most UK betting sites, you will find similar bonuses and promotions with established and up-and-coming brands. While the regulator restricts promotions with large amounts, it also puts rollover restrictions on bookmakers to keep their requirements achievable.

For this reason, betting sites tend to offer free bets in Great Britain, as they fit the UK Gambling Commission's advertising rules and responsible gambling measures. The brands that received their licenses in 2025 might be prone to offer higher bonuses than their more experienced counterparts, but bet credits, weekly freebets, and all other promotions must abide by strict rules.

Welcome bonus

The new betting sites rarely offer a welcome bonus on the first deposit. Since these offers require higher qualifying bet conditions, they are often replaced by a welcome free bet. Nonetheless, it is...

The new betting sites rarely offer a welcome bonus on the first deposit. Since these offers require higher qualifying bet conditions, they are often replaced by a welcome free bet. Nonetheless, it is possible to find bet credits on some UK bookmakers that have a small wagering requirement, but they cannot exceed the 100% match or be of greater value than £100.

Free bets

Free bets are regularly found on British bookies as a welcome bonus, weekly free bets, or even loyalty rewards. They typically require a Bx1 rollover, which can be completed immediately. Since you can...

Free bets are regularly found on British bookies as a welcome bonus, weekly free bets, or even loyalty rewards. They typically require a Bx1 rollover, which can be completed immediately. Since you can multiply your initial capital in one go with the bonus bet credits, they also have maximum limits in terms of granted amount, percentage, or eligible payouts. Most free bet offers cannot be combined with other sports betting promotions.

Reload bonuses

Reload offers are similar to the new player deposit offers, except they are available for existing bettors who have already activated earlier promotions. They are given on a weekly and monthly basis,...

Reload offers are similar to the new player deposit offers, except they are available for existing bettors who have already activated earlier promotions. They are given on a weekly and monthly basis, and you can find continuous offers reaching 50% up to £100 on the best UK betting sites. Most operators require wagering the balance between 3 and 5 times.

Cashback offers

Cashback is among the most straightforward betting promotions you can find. Some operators rely on these bonuses to compensate for the lack of free bets and reload offers, while others reserve them fo...

Cashback is among the most straightforward betting promotions you can find. Some operators rely on these bonuses to compensate for the lack of free bets and reload offers, while others reserve them for their VIP players. Cashback rates can go up to 20% on all your sports and casino bets, while loss-back means you receive a percentage of the losing stakes, either daily, weekly, or monthly. Lastly, some of these offers might require manual activation or further rollover.

No deposit bonuses

The most common type of no-deposit bonuses on UK betting sites is the free bet credits for downloading the mobile application. Typically, this offer only requires you to install the software, and gran...

The most common type of no-deposit bonuses on UK betting sites is the free bet credits for downloading the mobile application. Typically, this offer only requires you to install the software, and grants you a £5-10 free bet valid for 3 days. Since it doesn't require a top-up, the credit amount and minimum required odds are reduced, and there are limited eligible bets. So, ensure you read all the rules.

Which Newly Licensed UK Bookies Are To Avoid And How To Notice Them?

By going through our described methodology and identifying the right sports betting site, UK bettors will notice some red flags in the bookmakers we have filtered out. These usually include a fake UKG...

By going through our described methodology and identifying the right sports betting site, UK bettors will notice some red flags in the bookmakers we have filtered out. These usually include a fake UKGC license or even a fake validator tool.

It is also essential to look for player reviews, even though this might be challenging for newer brands. Still, slow payments and unclear terms and conditions are quickly reported, and they are a negative sign that requires further examination.

What Are The Roles And Responsibilities Of The UK Gambling Commission?

The UK Gambling Commission (UKGC) replaced the Gaming Board for Great Britain in 2007. It regulates the gambling market in Great Britain, including betting, bingo, arcades, casinos, and slot machines. Since 1 October 2013, it has also been responsible for regulating the National Lottery.

The Commis...

The UK Gambling Commission (UKGC) replaced the Gaming Board for Great Britain in 2007. It regulates the gambling market in Great Britain, including betting, bingo, arcades, casinos, and slot machines. Since 1 October 2013, it has also been responsible for regulating the National Lottery.

The Commission’s key responsibilities include:

Ensuring gambling is free from criminal activity, including money laundering, fraud, or other illicit practices.
Ensuring that gambling is fair and open and that games are conducted correctly, odds are transparent, and customers are treated fairly.
Protecting children and vulnerable people from harm related to gambling.
Issuing licences to gambling operators and enforcing licence conditions. If operators breach the requirements, the UKGC can impose penalties, revoke licences, or levy fines.
Investigating licence holders to ensure compliance, including the use of approved software, the fairness of games, and reporting requirements.

Regulatory requirements for UK operators

When it comes to licensing requirements, the Commission issues the Licence Conditions and Codes of Practice (LCCP), which define the laws for gambling facilities and operations. If operators fail to c...

When it comes to licensing requirements, the Commission issues the Licence Conditions and Codes of Practice (LCCP), which define the laws for gambling facilities and operations. If operators fail to comply, the UKGC will step in. The Commission regularly makes amendments to promote socially responsible gambling. Its latest version has been in effect since October 31, 2020.

Types of licenses of the UKGC

The UKGC covers all online betting activities. This means that if a company wants to obtain a remote license to operate and advertise in the United Kingdom, it must obtain a separate license for each...

The UKGC covers all online betting activities. This means that if a company wants to obtain a remote license to operate and advertise in the United Kingdom, it must obtain a separate license for each type of gambling activity. Specifically, these include sports betting, bingo, casino games, arcades, lotteries, gaming machines, and other forms of software.

Gaming machines can only be located on premises holding a non-remote betting licence. There are three different types of UKGC licenses for remote gambling:

Operating License
Personal Management License
Personal Functional License

Any betting company that provides facilities for remote gambling in the UK will need an operating license. Moreover, a company may also need a remote personnel management license for its senior staff members.

That means that every person who is responsible for the financial budgeting and regulatory compliance of a bookmaker, including those featured among the Top Bookmakers by Player Ratings, must gain approval for such a license. Additionally, a personal functional permit may be required for individuals responsible for specific functions within a company.

UK gambling license process

Owners and stakeholders looking to launch a betting brand must meet some requirements in terms of financial and capital stability, and they must discl...

Owners and stakeholders looking to launch a betting brand must meet some requirements in terms of financial and capital stability, and they must disclose the source of funds, company structure, and pass criminal record checks.

There are several technical standards to meet, including casino and sportbook software, IT security, and KYC/AML compliance measures. Responsible Gambling measures should also be upheld through therapy links, limits, and self-exclusion tools.

When you have all the documents proving the points mentioned above, you must pay the fees and submit them as requested on the UKGC online portal. The waiting period typically ranges from 8 to 12 weeks, depending on the complexity of the application.

Is It Worth Betting On New UK Gambling Commission Bookmakers?

Last updated: Jun 16, 2026

No one can deny that in recent years, the UKGC has imposed stringent restrictions on all its licensed operators to promote safer gambling. Those who bet on them have been affected, especially after the tightening of rules related to age and identity checks, as well as the implementation of the credi...

No one can deny that in recent years, the UKGC has imposed stringent restrictions on all its licensed operators to promote safer gambling. Those who bet on them have been affected, especially after the tightening of rules related to age and identity checks, as well as the implementation of the credit card ban.

Nevertheless, the benefits of gambling on UK-licensed betting sites outweigh the downsides. First and foremost, their terms and conditions are transparent, and complaints are resolved fairly.

They also protect the vulnerable players registered on GAMSTOP. Last but not least, they guarantee their players’ financial safety. So, those who opt for UK Gambling Commission-licensed bookmakers can rest assured that their money is safe and focus only on wagering.

Frequently Asked Questions

When was betting made legal in the UK?

Betting has been initially legalized in Great Britain under the Betting and Gaming Act of 1960. The latest law that has been established and is in force until today is the Gambling Act 2005. According to the current legislation all forms of betting in the UK are legal.

How to get a UKGC gambling license?

All license applications should be made through the official website of the Gambling Commission (www.gamblingcommission.gov.uk). So, whether you are interested in getting an operating license, a personal management license or a personal functional license, you should submit your application online.

How many betting companies operate in Great Britain?

According to the official figures of the United Kingdom Gambling Commission, there are currently 297 British betting companies that operate online. All of them are licensed and fully regulated by the UKGC.

Are credit cards allowed for gambling?

The British government has imposed a ban on credit card gambling since April 14, 2020. This means that betting sites that hold a license issued by the United Kingdom Gambling Commission do not accept credit card deposits.

Who regulates bookmakers in Great Britain?

The United Kingdom Gambling Commission (UKGC), which was formed under the Gambling Act 2005 and assumed full power in 2007, is the regulatory body of all bookmakers in Great Britain. As of October 1, 2013 it also began regulating the National Lottery.

How much is a UK gambling license?

In order to get an operating license you will have to pay a one-off application fee, as well as an annual fee. The exact amount of the fee depends on the type of gambling activities one intends to operate. More specifically, the average cost of an annual fee for a remote betting operating license can range from £3,408 to £281,058.

What is the biggest betting company in the UK?

Bet365 is considered the top betting company in the world, since it is trusted by 20 million active players. The famous British bookie is considered no.1 in the UK too. However, Betfair and William Hill are also among the biggest betting companies UK has to offer.

Does the UKGC conduct age verification checks?

No it doesn't. However, from May 7, 2019 all UKGC license holders are required to verify their players' age before they start gambling. The minimum legal gambling age UK has established is 18. The only exception to this is the National Lottery, where players can take part from the age of 16.